One of the most current topics is marketing for logistics companies. To achieve the success of a company there are many activities that have determined its position. Clearly, success is measured by several factors and including their sales. Selling is a process that relates to a number of activities and among them stands out to carry out good marketing.
Markets are now so dynamic that it is critical that companies deliver rapid demand response in both the supply of new products and in reducing delivery times to differentiate the difference from competition. To do this, the correct structuring of the brand from a good communication between marketing and logistics is essential.
Be On Time- Logistics and Transportation .
Surely, your company will be able to attract more attention from customers and potential customers, if you invest time and creative energy in your marketing campaigns. We will give nine highly effective marketing ideas that you can put into practice in your campaigns in 2021.
1- Customization
Customization is very important in these times. Customers tend to care about themselves and the problems they try to solve. Today, people want to be the center of attention. They don’t care what you do for others or what you’re doing for your business. They care about what you can do for them, your company or your industry. That’s why customization is more important than ever.
2- Email and Marketing for logistics companies.
Fortunately, we have a great tool to implement customization with outreach opportunities such as email marketing. Most companies have started using it. We can go a little further in this direction. By taking a fully customized approach, based on the user profile. Then you can create the experience that each prospect wants to see. This can (and should) go beyond simply adding your name and a formal greeting.
It’s a good idea to customize your email with items like company name, name and industry. In addition to this, pay attention to the content your contacts consume and give them content that aligns with their interests.
Personalization isn’t just about offering some greetings like “Hello Carmen,” it’s also about delivering relevant content to the right people at the right time.
3- How’s that website?
Surely, you hired the services of some COMPUTER technician to create a website for your company. But… do your customers visit you often? Is the content up to date to create interest? Give your website visitors a personalized experience. Deliver content that’s specific to your industry, goals, or interests.
Do a marketing review for logistics companies. Think about your previous interaction with your business or making assumptions about your role, company, or industry. Even a small reference to your industry or problems can be helpful.
4. Relevant content in Marketing for logistics companies.
People want to read about things that impact us. No one connects to the Internet to feel like they’re reading a textbook from the past or a series of words brought by the hair. Today’s online audience responds to engaging, creative, and valuable content. This is especially true when it comes to your company’s blog.
In light of this, the blog is the first place customers look when they have questions about what they do or how they can help them. The posts they find must have an authentic voice that respects the reader. Your content is what your potential customers are using to answer your questions, solve your problems and do your own research. If you’re not providing them with valuable, easy-to-read content, they’ll look elsewhere to find it.
5. Robots are of great help.
A bot is an artificial intelligence software designed to perform a series of tasks on its own and without the help of the human being such as making a reservation in a restaurant, marking a date on the calendar or collecting and displaying information to users. The most common model is that of chatbot, a robot capable of simulating a conversation with a person and are therefore increasingly present in messaging applications.
https://en.wikipedia.org/wiki/Logistics_automation
The way consumers use websites has changed dramatically. We no longer like to search a website to find what we want. It takes too long and becomes frustrating. That’s why we’ve turned to chat and chatbots. More and more consumers are turning to chat right away when they visit a website to find the answers they’re looking for.
They have the advantage that they are always available to solve the doubts of users who want to contact you at any time of the day.
6. Reuse content.
Many times companies have publications that were successful at some point and that for some reason, now they are interested again. For example, a blog post that has been very attracted in the past or some old photograph. A great opportunity for any company is to evaluate all the content it owns and start finding new and creative ways to use it. You can create a video based on some old material, update it a little and place it on social networks
Please don’t throw away those old contents. These can be represented in new formats. You don’t have to spend a lot of time on this task, just take some time to find new ways to get your current content into the hands of potential customers.
7. A good image is worth a thousand words.
Digital art sells products. For mobile and online marketing to really inspire users to click on your site, you need to prioritize the graphic design of your ads. Graphic design is often the basis of creative marketing. People prefer those well-designed websites. The end-to-end user experience will be smooth and simple.
To be creative with your digital marketing projects, you can’t be afraid to use eye-catching images that capture the user’s attention. The synthesis capacity of an image is very valuable. Your audience should be able to say at a glance a digital ad what your business is all about. Only creative graphics can tell a story that way.
8. The use of Social Networks.
Social media is one of the best ways to showcase the authenticity of your brand because they eliminate the marketing intermediary for logistics companies. “Authenticity” is a concept that companies are paying attention to. Being authentic is fashionable in marketing and. Everyone is trying to find new ways to show their customers who they really are.
For this reason we must face momentary and direct reality. Posting photos and sharing stories makes customers feel like they’re getting a real idea of what’s going on behind the scenes. It also gives you the opportunity to respond to customer feedback in real time and gives your business the opportunity to speak directly with customers and potential customers.
With an authentic approach, it interacts with its customers without making them feel like they are being marketed. People are smart and buy what they really want and need. People don’t buy from companies, they buy from people. Being more transparent in your business and showing your human side can help you build trust.
9. Award-winning draws online.
Contests and sweepstakes are one of the most fun and simple marketing strategies for logistics companies. It’s a great way to get attention online, because everyone loves to win something. Your sales can be multiplied by constantly running fun, low-cost sweepstakes.
Sweepstakes are an easy way to generate participation, but you have to try to prolong their effect to strengthen the customer’s relationship with the company. That participation in sales needs to be converted. Focus less on what you’re giving away and more on how you get people involved.
The more you can encourage (or require) potential customers to continue following their content or extracting from your network of friends and family, the better your continued participation. One way to accomplish this is for your customers to recommend friends on their Facebook page, for example. Another idea to maintain interest for future contests and thus the participation of these potential customers will be continuous. For example, offer a movie ticket each week in exchange for new customers liking their website or existing customers recommending a friend.
You have to be careful with the contests so as not to fail in this initiative. First of all the conditions for winning the prize should not be very difficult. In addition, the nature of the prize must be in harmony with the needs of your client, to generate interest.
conclusion. In trackingpremium we are more than a company that provides software for logistics. We are a company that works hand in hand with dozens of logistics companies solving daily problems that face each other. Logistics processes are very particular and each company has a differentiating point.
That’s why in trackingpremium we are innovating every day to make your logistics company an example of success.
